Indie Music Angels Crowdfunding Campaign - Marketing and Promotion

Our debut album "Wondrous Traveler" is here!!  So many fans and friends took part in our initial Indie Music Angels campaign, purchasing copies of the album in advance, giving us an opportunity to put those funds towards a portion of the recording budget. 

Now we're onto phase two, our Marketing and Promotional Campaign, where we have a team of great folks helping us get this album, and The Small Glories as an entity, out to the general public.  We have publicists, radio promoters and distributors in three key territories: Canada, the USA, and the UK/Europe. 

Our budget for this portion of the campaign is significantly higher than the actual recording costs.  We have released this album independently, without any aid or help from a label.  We spent many months in negotiations with several labels, one of which was a hip US label that would've helped launch The Small Glories in the States and worldwide.  The entire process was exciting, informative and then somewhat disappointing, but it's part of the game.  Because we are independent, it means we pay our team's fees out of our own pocket, as opposed to using the financial backing of a record label.

Where do you come in?  Well, we're looking for Indie Angels to join us in bringing our promotional and marketing campaigns to life, to help us out in tangible ways as we criss-cross across continents and bring news of The Small Glories to radio stations and venues alike! 


Want to contribute towards a tank of gas?  A meal on the road?  A night in a hotel?  Want to come out on tour as a driver? :)

Money, as those of us who need to use it know, is more than just a medium of exchange. It’s also a vehicle for expressing what we value. Our hope is that you, our community of supporters, continue to find meaning in this way of participating in the creative economy.  If you believe, as we do, that home-grown and hand-made music helps make the world a better place, a place you’d rather be alive in, then this is the project for you!  The details of what you can expect in return for your financial support – along with The Small Glories' brand new album – are listed below, arranged on a sliding scale.

THANK YOU for your support!  See you out on the road!
 
LEVELS OF SUPPORT  
*Suggested of course... Have an idea? Send it our way!
$30  Cafe Patron
Towards a Meal for Two on the Road
*to thank you we'll send a signed copy of The Small Glories’ new album (includes a digital download) & a personalized thank you card.

$60  Road Warrior Patron
Towards a Tank of Gas on the Road
*to thank you we'll send you a digital copy of TSG's 2015 summer EP, a special edition hand-crafted album poster, PLUS all of the above.

$100  Accommodation Patron
Towards a Hotel Room on the Road
*to thank you we'll send you a digital copy of TSG's 2015 summer EP, a special edition hand-crafted album poster, PLUS all of the above (includes 2 signed CDs).
$150  Postal Service Patron
Towards Shipping of Promo CDs
*to thank you we'll send you a digital copy of TSG's 2015 summer EP, a special edition hand-crafted album poster, PLUS all of the above (*incl 3 copies of the album, 2 posters)

$300  Radio Patron
Towards Radio Promoters' Fees
*to thank you we'll send you a Small Glories t-shirt PLUS all of the above (*incl 3 copies of the album, 2 posters)

$500  Publicity Patron
Towards Publicists' Fees
*to thank you we'll send you 2 pairs of Cara socks PLUS all of the above (*incl 2 t-shirts, 4 copies of the album, 3 posters)
$1,000 & Up   TSG Record Label Patron
Towards All Aspects of the Marketing & Promo Campaign
*to thank you we'll send you a video performance of any song of your choice (done in TSG’s style!) PLUS all of the above (*incl 3 t-shirts, 2 pairs of Cara socks, 5 copies of the album, 5 posters)
HOW TO CONTRIBUTE
  • Canadians can send contributions via Interac e-Transfer to cara@caraluft.com from your financial institution 
  • For international friends, click on the Donate button below to send your pre-order as a Personal Payment to cara@caraluft.com using your PayPal balance, bank acct or a Credit Card.  There is a small fee to send using your credit card.
  • If you prefer snail mail, you can send a cheque or money order (payable to Cara Luft) along with your contact info to Box 68045, RPO Osborne Village, Winnipeg, MB R3L 2V9  Canada.

You may be wondering why we've opted to not use one of the many crowdfunding sites that are available (Kickstarter, IndieGoGo, PledgeMusic, etc).  There are many fees associated with these sites -- they all take a percentage, upwards of 15%.  This doesn't sit well with us.  We want you, our supporters, to know that your entire contribution goes directly to the project, not 10% or 15% being siphoned off the top.  This may change, but for the time being we're sticking to our guns  :)  

Please don't hesitate to email if you have questions about the Indie Music Angels Campaign.  We'd be most happy to share more info with you.  

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